HOLIDAY PINNING KEYWORDS TO MASTER YOUR HOLIDAY MARKETING ON PINTEREST*
*This blog post contains affiliate links (Creative Market).
I love holiday pinning and everything related to it!
The planning, shopping, and gathering DIY ideas is what I love the most.
Now it's the uttermost time to do some keyword searches and plan your holiday pinning strategy.
Pinterest has told us that over 62 million people will search gift ideas and inspiration for holidays from Pinterest. That’s a quite a lot of potential shoppers out there!
Begin your holiday pinning by gathering inspiring ideas and creating seasonal boards.
Your boards should be full of inspiration:
ideas for holiday crafting
how to decorate your house for long weekends
easiest DIY gifts tutorials
best Holiday recipes
how to keep children happy during the holidays
party outfits etc
I have already dreamed about the upcoming winter parties that we will be hosting by creating a hygge home, explored some new drink and food recipes, planned what DIY gifts I'll make, and even brainstormed new vegan Christmas recipes!
All that with the help of my seasonal Pinterest boards. See my inspiration boards of those ideas by clickin’ each idea above.
I say big and bold YES to all that planning.
You should plan your boards immediately after you've read my holiday pinning keyword tips as NOW it’s the time!
"Holiday shoppers are willing to spend. In 2017, the average spend per person during the holiday season was nearly $970—that’s some serious dough"
- from Pinterest blog
It might sound crazy but believe me, some people have started to look for Christmas ideas as early as August! But there are also many who are starting just right now.
HOT TOPICS TO BLOG AND PIN
Holidays and long weekends are usually extra special to all who blog and do online marketing.
Are you ready? Is your blog ready? Have you made your Pinterest account ready? Are you reeeaaaddyyyyy?
Pinterest has told us that pins that have text overlay on a pin will see a 6 % increase in sales over a pin with just a cute photo. So, make those pins attractive with descriptive text!
Pinterest has found hot topics that pinners are already searching during this holiday season.
Here are just a few interesting topics:
Home decor and especially all things related to the hygge home; terrakotta candle holders, crocket blankets and copper kitchen utensils to name a few
Jewelry; leaf earrings, pineapple pendants and vintage emerald rings (wow!)
All things related to wellness; essential oils (my love!), workout outfits and other relaxation stuff
Of course toys and games are always popular among the little ones; some great ones are eco-friendly games and touch & feel color cards
Drinks & food; especially interesting are sangria mocktails, tea party food and mimosa fixings
…and don’t forget the gift baskets!
In addition to hot topics, you should concentrate on holiday themes that are always there, each and every year!
HERE YOU CAN HAVE IT! MY PINTEREST HOLIDAY KEYWORD CHEAT SHEET FOR YOU - FOR FREE!
BEST HOLIDAY PINNING KEYWORDS
It's October and HALLOWEEN is right around the corner. It's pretty obvious that all posts, pins and photos related to Halloween are really popular at the moment.
Suggested keywords to be used: Halloween party, pumpkin, recipes, healthy, crafts, DIY, costumes, drinks, decorations, food, party, makeup, treats, tricks, ideas, printables, games, snacks
During October and November people are searching everything related to THANKSGIVING on Pinterest. Pumpkin Spiced Latte, anyone?
Suggested keywords: Thanksgiving recipes, tablescapes, decoration, crafts, DIYs, kid's activities, dinner parties, turkey, appetizers, games, food, drinks, printables, dinner, stuffing, menu, traditions, vegan, pumpkin pie, pumpkin
A great topic is also everything related to FALL and AUTUMN. Pin anything cozy and warm to comfort your followers. Hygge is a big thing and now it’s time to fill your boards with hyggelig inspiration.
People love to snuggle up and dream about fireplaces and hot cocoa while wrapped up in a cozy blanket. Evoke those emotions with hygge homey pins!
Suggested keywords: pumpkin, caramel, apples, comfort food, fall activities for kids, decorations, ideas, DIY, wreaths, fall porch decoration, cozy, hygge home
Black Friday Flyer by kotoffei from Creative Market
Hey all online marketers - you cannot miss BLACK FRIDAY! Absolutely not! It's one of the biggest online shopping days of the year. And if you're an affiliate marketer it's your golden day.
Start preparing your posts and pins early, so that you're really ready for hussle and buzzle during the Black Friday weekend.
Suggested keywords: Black Friday sale, discount, hacks, ideas, deals, shopping, tips, quotes, funny, design
After Black Friday comes CYBER MONDAY.
Online shopping and deals continue the whole weekend. Be prepared! Create lots of pins to drive traffic to your site and offers.
Suggested keywords: Cyber Monday sale, discount, hacks, ideas, deals, shopping, tips, email, design, newsletter, marketing
CHRISTMAS & WINTER HOLIDAY - they are here pretty soon too!
Suggested keywords: Christmas decor, DIY, gifts, x-mas, recipes, crafts, DIY gifts, dinner, menu, drinks, food, desserts, cookies, decorations, baking, cards, cupcakes, quotes, tree, traditions, cinnamon, cranberry, cocoa, peppermint, gingerbread, egg nog
Don't forget winter weddings which are one big topic on Pinterest!
When this year is coming to an end within few months, start creating posts and pins related to NEW YEAR, New Year's Eve party & recipes, hot drinks, party decorations, outfits, and engagements.
Create pins, blog posts and boards including seasonal keywords into them.
Use my keyword list as they are the most searched Pinterest keywords related to holidays.
Don't forget to include your keywords also to your image alt texts!
YOU CAN DOWNLOAD YOUR COMPLETE HOLIDAY KEYWORD LIST HERE! BE INSPIRED WITH OVER 50 SEASONAL PINTEREST KEYWORDS!
REMEMBER TO TAKE CARE OF YOUR HOLIDAY BOARDS
When you have created seasonal Pinterest boards, take care of them too. Your boards have to have content and you should provide it consistently.
When holidays are over you can make your boards secret if you don’t want them to be seen.
Don't just create a seasonal board and forget about it!
Pinterest has already noticed a lot of growth in holiday category so use that growth to your advantage and drive traffic to your site with seasonal content.
When the holiday season is over move your seasonal Pinterest boards to the bottom of your board list. Start updating them at least 3 months before the next holiday is coming.
Have you already taken my 5-day FREE Pinterest email course which will help you to get clients from Pinterest?
And hey, if you need me to find THE best Pinterest keywords for your niche business, I have an offer for you!