HOW TO STYLE YOUR PRODUCT PHOTOS WITH FLATLAYS
A strong and coherent visual brand can help you attract your dream clients. It will also make people to gasp their breath with amusement while browsing your website. It is not always easy to create a branded style which also will be consistent throughout your social media channels.
Your visual story should reflect your brand's identity and show where are you from and where are you heading to with your story. Have you ever thought what is the mood that you want your brand to reflect? How your clients should feel when they enter into your website or blog?
Happy? Romantic? Nostalgic? Enthusiastic? Energized? Cozy?
Styling and using styled images in your website and/or blog that reflects your brand will definitely bring you more clients that share your values and views about your products and services.
I created quickly (it took me 30 minutes to made all these setups and photograph them) couple of different styled images that all contained chocolate. I used *Levy Chocolate's chocolate in these setups. I used only flat lays and styled them mainly on white background.
Levy Chocolate is a Finnish bean-to-bar chocolate brand who makes their chocolate in Helsinki. They are real handcrafters.
First one which I created is a setup for a foodie lover...the chocolate is used in cooking, baking and other food making. The foodie loves gatherings, friends and reading.
Second one is for a vintage lover...the chocolate accompanies the vintage lover when browsing through old keepsakes. In order to really have that old, rustic, vintage mood I should have had other than pure white background.
Third one is for a modern social media junkie who likes to follow trends. This hipster always finds the most interesting new designers, products, restaurants and places to go.
These were very simple and minimalistic setups and took only few minutes to make and photograph. It's a great exercise if you do not know your own brand style or voice yet. Just experiment and see what feels right for you and your values.
If you liked these, you should check my Instagram bundle of over 20 square photos which you can purchase from my Image shop.
* There is no other connection to Levy Chocolate than that I just used their chocolate which I've bought myself. So, this is not a paid advertisement.