ZAPIER AND MY PINTEREST MANAGEMENT & WORKFLOW*
*This post contains affiliate links.
WHAT IS ZAPIER?
When I first found out about Zapier I was almost jumping up and down in my home office. I was so desperate because I really didn't have any spare time to do "boring" office work and Zapier felt like a life saver.
Zapier was able to automate tasks that I needed but didn't want to do manually or even didn't know how to do it at all!
Zapier can truly be a helping hand when you manage your Pinterest yourself. It's a lot like IFTTT but I find it more versatile especially if you are using it for business purposes.
You can connect over 750 different apps via Zapier. It's easy to say that Zapier is definitely more sophisticated and advanced automation tool than IFTTT. With the help of Zapier you can connect apps that don't have a ready made integration between them.
Zapier is FREE up to 5 Zaps, and if you upgrade your account to a paid version you can create more Zaps. Those 5 free are enough for me at the moment but I'm considering adding some more in the future.
ZAPS THAT I'M USING IN MY PINTEREST SERVICES BUSINESS
I manage other people's Pinterest accounts in addition to my own ones, and I always try to streamline all the task which are not purely strategic in nature in order to save some time.
One of the first Zaps that I created for my Pinterest business has helped me to grow my e-mail list and make the process of gathering e-mail addresses easy and effortless.
Squarespace + ConvertKit + Google SHEETS + Zapier
As my website is on Squarespace and I'm using ConvertKit as my e-mail marketing system, I have to connect those two platforms because Squarespace don't have a direct in-built integration to ConvertKit. That's when Zapier and Google Drive came into the play.
Basically, I've created Squarespace buttons to my website and when people click to a button, it opens up a pop-up to be filled in.
The info that people fill in will then be automatically added to Google spreadsheets with the help of Zapier. The info will be then transferred to my ConvertKit.
Zapier tells ConvertKit that a new subscriber has been added, and it's time to send the welcome e-mail to the subscriber.
The info which is collected from my website on Google spreadsheets is also a backup of my e-mail list.
Megan Minns have an excellent video tutorial on how to do that Squarespace-ConvertKit connection via Zapier in practise. You should definitely check that out if you have not been able to figure out how to integrate your Squarespace to your ConvertKit!
MY BEST PINTEREST RELATED ZAPS
Zapier can help you to automate your Pinterest management and workflow in many ways. I've listed my favourite ones below. I can really recommend these to anyone who wants to automate their Pinterest workflow, and spend more time creating amazing content than just pinning or sharing manually the content online.
In addition to Pinterest, I love using Instagram (they are both highly visual platforms, so no wonder!).
My favourite Pinterest related Zap is probably the one which automates all my Instagram photos to be pinned to my specific Pinterest board. That is of course a board where I'll pin all my own content. The content which I'm creating for my blog, website, CreativeMarket shop or Instagram.
With the help of Zapier, you are also able to add a text and a link which are included into your pin created from your Instagram photo. That's a real bonus as you can automatically include a link to your website or a content that you'd like to promote.
Below you can see how I have set up one of my Instagram + Pinterest Zaps.
The board where my Instagram photo will be pinned is "Pinterest tips & blogging - Nellaino" which is a board where I'll pin all my blog posts and other content that I have created myself.
I wanted the text on my pin to be my Instagram caption text. But I also wanted to add tags to the pin. The tags are the hashtags that I've used in that Instagram post. You can customize the "Note" field on Zapier.
And I also wanted to add a link to my Instagram image which links the pin back my Instagram account.
For me, the best way to connect Pinterest to Facebook is to create a Zap where my own pin goes automatically to my Facebook business page as a post.
First you should select the Pinterest board where your new pin will be pinned. Then you'll choose your Facebook page where you'd like to have that pin posted. You will also need to add a message to your post. I prefer to use the pin description as my Facebook post message as that is already keyword optimized.
In addition to creating a Facebook posts from your pins, you can also share your pins as photos on your Facebook page.
I usually encourage people to blog if they want to succeed on Pinterest. That's not always the prerequisite for Pinterest success but in many times it helps a lot.
Bloggers need to automate their content sharing, and that's really easy via Zapier - to and from Pinterest via two different Zaps related to WordPress.
If you're using a WordPress as your website and blogging platform, there's a specific Zap which automatically shares your blog posts as pins on your Pinterest boards.
When you have published your blog post on WordPress the Zap will automatically pin your featured image and its title to the Pinterest board that you've chosen.
The other WordPress related Pinterest Zap helps you to create a WordPress post from your pin. This is a Zap that I have not used myself, though.
I have automated my certain pins to be shared via Buffer to my Twitter account but you can do it also without Buffer, directly from Twitter.
You can make your pins to be tweeted as image tweets on Twitter via Zapier. Once again, a great tool to share easily if your content is highly visual!
And of course you can also do the vice versa and share your Twitter post to your Pinterest boards. Find the relevant Zap: Twitter + Pinterest.
I heard about Airtable (my affiliate link!) first time when I checked Zapier's Pinterest related Zaps.
I found this one particular Airtable Zap which is really cool and helps me to manage my Pinterest account.
With Zapier and Airtable, you can keep track on your Pinterest followers! The Zap can automatically add info regarding your Pinterest followers to your Airtable.
This is an easy way to follow up who have followed your account, and see for example what kind of keywords they are using in their bio descriptions.
Currently, I'm collecting the following info regarding my new Pinterest followers:
- Pinterest username
- Pinterest bio
- How many followers the account has
- How many boards the account has
- How many Pinterest accounts that account is following
- When that account has been created on Pinterest
When you're collecting data about your followers, you can easily research what keywords they are using in their bio description, are they Pinterest newbies (date of joining Pinterest) and whether they have lots of boards or just few. If you also like to see whether they are active on Pinterest, you may want to collect their pin amount too.
If you don't want to use Airtable to track your followers, you can also use Google Sheets. You can add same info to your Google spreadsheets as in Airtable.
Here you will find the Pinterest + Google Sheets integration on Zapier to collect your followers' data: Google Sheets & Pinterest
Third option to collect your follower data is via Databox. You will not be able to collect all the metadata that you can via Airtable and Google Sheets but Databox is anyhow really cool tool to analyze your business metrics. If you heard Databox first time now - I recommend you check it out!
You can fill up your Buffer queue with Zapier. You can schedule your pins to different social media sites via Buffer.
You just choose the Pinterest board where you create new pins which are then scheduled via Buffer to any of your Buffer accounts.
I schedule my pins to my Twitter account via Buffer. I could do that directly to Twitter via Zapier too but I'm just used to use Buffer for that. Hah!
I haven't been using Evernote (my affiliate link!) so much lately but after I realized that I can save info on my pins to my Evernote notebook, I started to use it again.
This Zap is pretty great!
First you choose the Evernote notebook where you want your data to be added. (Tip: I created a new notebook first before creating the Zap.) Then you choose which data from the pin you'd like to collect to your notebook.
The most important data for me is the pin description, and also link title and article name metadata. You can also choose to add pin image and other pin data to your notebook on Evernote.
After you have collected all that amazing info to your Evernote, you can start studying the data and find useful keywords that you may want to use when you write your own pin descriptions.
There's also another Evernote zap that I can recommend if you want to use Evernote as a place where you collect inspiration. To collect all ideas related to a particular project, start by creating Evernote Append notes Zap. This Zap is great for example when you want to add inspirational pin photos to your Evernote project.
8. GOOGLE DRIVE
If you don't want to use Evernote to collect your important pin data, I recommend that you use Google Drive instead.
Choose your Google Drive account and set up your Google Drive file. Choose a Google Drive folder where you will add the data from Pinterest.
Add file name, and file content to your Zap. You can use your pin title as your file name and add relevant interesting metadata as your file content.
You can also choose to convert your added data as an editable document. I recommend you to do so if you want to be able to organize your pin info.
I bet you'd like to make your blogging life easier and automate your to-do list! Yes, I knew it! That's why I can recommend you to try Pinterest together with Zenkit.
Zenkit is a project management tool.
Zapier will automatically create pins added to a certain Pinterest board into items in your Zenkit collection. You can then share your ideas and inspiration with others that you work with. You can also prioritize, and track the progress of your added items on Zenkit.
I use Zenkit to collect my blog post ideas and also to collect ideas for online courses that I'm planning to create.
I add interesting pins to my Blog editorial collection on Zenkit and mark them as "to do". I can also add a due date to each item and assign it to someone if someone is going to write that blog post.
I checked Zapier's Pinterest related Zaps the other day and found out that there are lots of other Zaps available than what I've used myself.
Actually, Zapier has 46 directly Pinterest related Zaps alone!
For example, you can
- add your Sopify, Gumroad, CloudCart and Infusionsoft items as pins to Pinterest (this helps to save your time tremendously if you are selling products on these platforms as you don't have to pin manually each item to Pinterest!)
- create to-do lists on Trello by pinning things from Pinterest
- automate your pinning by creating pins to a specific folder in Dropbox and on your Google Drive where they are automatically pinned to your Pinterest board
You can test some of the aforementioned Zaps right away.
Here's a list of my favourites at the moment, just click "Use this zap" after each zap to start experimenting Zapier.
I hope you liked these Zaps and will give Zapier a try if you haven't already! It's so huge thing to have more free time to do tasks that matter the most while automating your Pinterest management and workflow!
Do you have any questions regarding Zapier or how to create Zaps? You can ask them in the comment box.